Food styling represents 50 percent (or even more) of food photography
When we are talking about food photography we are usually focused on the photography side of the subject. But food photography is by name segmented into two main parts: the food part and the photography part. That’s maybe a no-brainer, but when you look around you see a lot of people sharing food photos and declaring them as food photography, but it seems that they haven’t spent one thought about the food itself. Which is important, because it makes 50 percent or more of the job.
Let’s be honest: Nowadays everybody can take a picture. You don’t have to be a professional photographer to create stunning images. That’s for sure. But if your subject looks shitty it really doesn’t matter if you are skilled or not. The outcome will look shitty, too. That’s where food styling comes into play.
On a professional food shoot, you usually have at least one food stylist around who is prepping all the fantastic and gorgeous looking food and dishes for you. And you are only the trigger-happy guy who is here and there pushing the button. Sounds weird to you? Yeah, it’s more or less like that. Ok, as a photographer you are in charge for the lighting setup, too. But if you put your dish in front of a big window you are more or less already set and only pushing triggers.
Develop some basic food styling skills
But anyways. If you work as a food photographer you should have a basic understanding of food styling. Out of two main reasons:
Reason 1 is a no brainer: If you are starting as food photographer there will be for sure no food stylist around. So if you want to create stunning food images you have to develop some basic food styling skills yourself. Of course, I hear you saying, but I could ask a friend who has a better understanding of food styling than me to do it. You are right, but you should then go on for reason 2.
Reason 2 is as important: When you have a bigger reputation you might get jobs where you have to work with food stylists together as a team (or you asked a friend to do the food styling for you). When you work in a team you have exactly to know what your team members are doing and what their job exactly is and what not. Otherwise, you will run into different problems – exceedance of one’s level of competency is one of them. Well, to avoid any problems you need a basic understanding of food styling. So here we go.
The basics are not too hard to learn
In principle, it’s not to hard to learn the basics of food styling. But on the other hand it takes time, work and practice over practice. And failings. And then the courage to go on and on to reach your goal and to overcome one’s weaker self.
You can break it down in 8 easy steps. Try to get these 8 points into your head and keep them always in mind. Then you are ready to go for the photography part of food photography:
- Keep your food styling always simple
- Always process only hyper-fresh food
- Be aware of the proportions of the different ingredients itself
- Be always picky with your food
- Watch out for the fiendish details
- Think about the right color tonality when you combining different food
- Layer your food and think about it
- Think about the props you want to bring into your image, too
Step 1: Keep it simple
Do what all professionals do: Keep it simple! The first step is maybe the most obvious one. If you not good in something just try to keep it as simple as it goes to get the thing running. Am I right? The same thing with food styling. Think about easy concepts. Don’t think you have to compete with the food stars at the beginning. We have a saying here in Germany: Others are still boiling with water, too. I don’t know if this makes any sense to you, but it means that you can learn every procedural method. Do research by yourself on easy food stylings. There are tons of good and simple food stylings on the web. Go find them and try to reproduce them. And do yourself a favor don’t think to complicate. Take it easy.
Step 2: Keep it fresh
Maybe another no-brainer: Always, really always, just process fresh food for your food photography. I tell you a quick anecdote: Once I wanted to cook a beetroot soup. But because I was short in time and a little bit lazy I bought pre-cooked beetroots. The finished soup wasn’t worth a shot, it looked like diarrhea. Nothing else to say. So don’t learn it the hard way. Just use fresh and unprocessed food in good organic quality. If you use fresh ingredients and learned your lesson how to execute the technical side of the job, you are seeing the light at the end of the tunnel.
Step 3: Keep an eye on proportions
Every food item is different. For instance grab you a bunch of potatoes: every single one of them are slightly different. And when you take organic quality you will see it even more. Every single food item is different in size, look, shape and slightly in color, too. You have big ones and narrow ones. You have wide ones and small ones etc. Depending on what dish you are preparing start instantly thinking of which ones you can use the best for your final dish. Every dish sets the rhythm for the proportional ratio of its ingredients. So start thinking about it. And when you mix different ingredients together you have also to watch and be aware of their proportion to each other.
And there is another thing related to the right proportion. There are many ways to hackle and dissipate food: you can quarter things, you can slice ’em up, you can cube things etc. I think you get the idea. What I’m often doing is asking myself what is the usual way to do it and then I’m looking for an alternative way of doing it. That’s the part where you really can get creative.
Step 4: Be always picky
Maybe another no-brainer: Be always picky. Be aware of everything you throw onto your final hero plate. Examine every piece you put on your dish. Don’t put any unfresh or unattractive piece of food onto your final plate. If you ask me to know if you have really to examine for instance every leaf of your salad for the next shoot I would scream out loudly YES. You put such an effort in generating these stunning food images that you need to go for that in such a way. Photography is about controlling every part of the process. You are photographing food – so you have to control every piece of food as well. Be picky should be your new mantra!
Step 5: Control every detail
In the beginning, you can easily oversee such small details as crumbs or others. For that, I recommend putting your camera on a tripod. So you can easily follow the development or your scene and going back and forth. Why you should do that and other things why food photography can be challenging can you read in my article “The Challenges to become a food photographer”.
Step 6: Think about color tonality
That’s something you should have in mind, too. Every food item has some kind of color. Think about color and tonality before you mix different colors together. I usually create color schemes for client shoots using tools like Adobe’s color wheel to find out really fast which colors match together. If you want to learn more about that you could enroll for my FREE 7-day email course “Shoot food like a pro”. Lesson 2 of that course is telling you “How to prep your food like a pro”. Just subscribe and the course will start immediately.
Step 7: Layer your food
Ok – let’s talk a bit about building up your final hero. Usually when we are prepping everyday food that’s normally for most of us a not very conscious matter. But for food styling, it is absolutely necessary that you develop a sense to consciously build up your food. You have to start to think about the cooking or baking or whatsoever process your food is going through. As a simple example let’s take a pizza: Do you put the cheese before or after the other ingredients? In most cases, I would put the cheese under the other ingredients, because it will melt in the process and if it’s on top I possibly can’t see the other ingredients. Ok, if your client want’s to have his double cheese pizza shot – that could be a reason to put it on top. It always depends. So start to think in layers like in photoshop. As in Photoshop the order of layers matters to the final product. Build every layer calm and precise and think about the cooking or baking process your food is going through. With that layer thinking technique, I’m sure you can improve your food styling skills in no time. The last thing to mention about this technique is that you should not overdo it. Remember me telling you in step 1 to keep it always simple? As a basic rule, you could take “Less is more”. Don’t throw too many ingredients and too much of everything on your dish. Remember these very expensive restaurants where they only put nearly nothing on your plate and charge you a little fortune? That’s it. You got it. Less is
Step 8: Think about props in relation to your food
Step 8 is related to the scene you are going to shoot and less about the dish itself. But if you want to show some ingredients of your dish in the scene it’s part of the food styling process. In commercial photography you will find someone beside the food stylist who is building the scene for you. Remember me saying that we food photographers are mostly buttons-pusher? But if you have to do it by yourself you should think about food props in relation to your hero dish. How and what can underline and round your scene? Which ingredient matches the color tonality of your intended idea? Start to think about it like that.
Conclusion: It’s a challenge you can win
Everything comes with a learning curve, so food styling. You can learn and you should develop some basic food styling skills if you want to be a food photographer. Get familiar with any kind of food. Develop a sense for the different proportions and textures of each food. Try to keep your food styling ideas at the beginning simple, so that it’s nearly impossible to mess it up. Only use hyper-fresh organic quality food because food photography intends to picture the food as good as possible. Think of the concept of less is more. Don’t overdo your styling in quantity and keep always an eye on the details and scrutinize their importance. Get lost of every detail which makes no sense for you. Try to develop a color scheme for your images before your shoot as well. Get used of the layering technique. Build your hero step by step. And start to think of props in relation to your dish. And always remember: Rome wasn’t built in a day – so your food styling skills won’t grow overnight. The key to food styling as for food photography as or any kind of profession isn’t genius – it’s practice over practice over the practice. I think you got me. I wish you fun. Hope that article as helpful.
FOOD STYLING BASICS was written by EasyFoodPhotography founder and editor Alex Fuchs. Alex loves photography and good heavy stoner rock music. His food styling skills are restricted, but he is working on that. When people approach him saying “You can’t do that” his maxim is always: I’ll do it in a minute. He loves to be challenged. Follow his Instagram feed. You read “Food Styling Basics”.