Yes you can

My whole life people are telling me „you can’t do this, you can’t do that“. And I always answer these people: „Maybe YOU can’t do that. But there will always be somebody who talks less and just begin to do it. And then it will be done in a minute. Or maybe two.“

Born stubborn with a natural mix of curiosity and creativity

If I have to describe myself I would say I was born stubborn with a natural mix of curiosity, creativity and the love to all kinds of visual enjoyment. And consequential an addiction to motion pictures. That’s why I did a lot of different things in my life. All connected to media somehow: I started right after my studies of German literature, media science and musicology as autodidactic freelancing editor for motion pictures – primarily documentaries – and had three movies running at the Berlin International Film Festival, I worked as Director of Photography, too and did a bunch of documentaries and feature films, even one of them with a theatrical US release. I started to work as a educator, too. I did a few workshops for Youtube influencers at the Youtube Space in Berlin. Beside that I always worked as a post production guy – primarily as colour grader. And beside that I worked as photographer, primarily as event photographer – always interested in the retouching process, too.  And during all this I started at some point to produce – for example the video podcast for the German vice-chancellor – and then I worked as creative producer and media consultant for the first media house in Germany who is into Medical Cannabis. And there I had to shoot some food pictures for the first German Cannabis lifestyle magazine. And that was the moment where I discovered my new love: food & beverage photography. 

   

These Cannabis infused soup, goulash and an egg punch were the first food photos I ever took – handheld. I’m not super-proud of them, but you have to start somewhere and it was my first food publication in a magazine.

Challenge accepted

And because life is a succession of unpredictable events this matched to private changes – because my wife and me decided to move to Ireland with our little daughter. So I hardly needed a modified business concept for making a living, because some Irish friends told me that the media market there is a very closed one and nobody is waiting there for a German multi-talent like me. Sad, but true. But you know what: Challenge accepted! 😉

Follow me if you are hooked

So if you are hooked feel free to join my food photography universe: Subscribe Easyfoodphotgraphy on Youtube or join the Easyfoodphotography Facebook group for interacting with me and other food and beverage photographers or just follow my instagram feed.

 Join my Youtube channel  Easyfoodphotography tutorials

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Whatsoever – thanks for your time. Live long and prosper!

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All images © 2017-2019 by Alex Fuchs. All rights reserved.

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