Whisky Jason at the Walsh Whiskey Distillery in Co. Carlow, Ireland

How do you become a Whisky influencer in your mid 40ies?

And why is an American creating a Whisky vlog in the German language?

And why the heck is he traveling around the world to taste all the interesting Whisk(e)ys?

Find it out yourself….

Ho to use a snoot for food photography

Ho to use a snoot for food photography

A snoot can give you that extra light kick on your food or dish which is needed to let it shine. You can modify it by using a honeycomb grid to get an even more direct spotlight with hard edges. Or you can use a diffusion gel in front of it to soften the light and to get the falloff softer as well. Of course you can combine both methods if needed.
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How to get started with food photography

How to get started with food photography

The social media especially Instagram is full of zillion food imagery. So you maybe want to be part of that and start sharing your food photographs but you ask yourself how other food bloggers create these stunning images? If so, this post is for you. So stay put and follow the reading.
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Why shooting tethered will improve your food photography

Why shooting tethered will improve your food photography

Shooting tethered isn’t technically hard to execute. By doing so you get a bunch of new and interesting options for your food photography which will lead to better results.
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Creating uber-awesome flat lay food photography in no time

Creating uber-awesome flat lay food photography in no time

Flat lay shots create an order or pattern of the things shown. It’s giving us a perfect overview of a scene which makes it very easy and fast readable for our brains to understand what’s going on. Flay lay shots are a very graphical approach to food photography. It’s also related to still-life photography.
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How to make any lens into a macro lens for food photography

How to make any lens into a macro lens for food photography

An extension tube is practically a spacer between your camera body and your lens. It will shift the minimum focus distance of your attached lens towards your subject. That enables you to get closer to your subject and you can begin taking great macro shots even with a non-macro lens.
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15 Things you can do today which will change your food photography forever

15 Things you can do today which will change your food photography forever

What distinguishes an amateur from an expert? I truly believe that it’s a two-parted answer: knowledge on one hand and experience at the other hand. So if you really want to improve your food photography skills you have to work hard on both. Here are 15 things you can do today which will change your food photography forever.
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Planning and prepping your food photography shoot like a pro

Planning and prepping your food photography shoot like a pro

If I prepare myself for a food photography job I usually finish these tasks to get prepared as good as I could to satisfy my clients. I do the following routine to get prepared as good as possible: - Online research for the right angle & food styling - Creating a mood board - Color scheme development - Lighting considerations - Thinking of and organizing props
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This storytelling technique will change your food photography forever

This storytelling technique will change your food photography forever

The basic idea of storytelling in food photography is to create an emotional bond somehow between the image and the viewer. You can easily do this by adding irrational value in putting some details to your food images. It can be a specific mood or some specific prop. This will – in a perfect world – evoke or recall some memories of your viewer and put them in the right emotional state to binding with your images and the shown food. If you reach such a level you nailed it.
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How to access 10.000 props for free for your food photography

How to access 10.000 props for free for your food photography

Nowadays according to research, we crammed our homes with nearly 10.000 things in an average European household. And if you are from the US - congratulations - you peeps over there have in average 300.000 things at your home if I believe the Los Angeles Times.
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33 must-haves for food photographer that cost nearly nothing

33 must-haves for food photographer that cost nearly nothing

Here are 33 food photography tips right out of the box to bring you fast skill improvement. The good thing is most of the tools are already around you.
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