Planning and prepping your food photography shot like a pro

Pre-production is so important

When it comes to food photography planning and prepping your shots are even more important than the actual shooting. While the actual shooting usually is made under extreme time pressure (either because of your client or before the food is looking badly dead) everything should be in place and planned beforehand so that you haven’t any nasty surprises on location. While the shooting is more or less a technical routine, planning and prepping your shoot is the place where – believe it or not – most creativity is done.

The different stages of pre-production

If I prepare myself for a food photography job I usually finish these tasks to get prepared as good as I could to satisfy my clients. I do the following routine to get prepared as good as possible:

  • Online research for the right angle & food styling
  • Creating a mood board
  • Color scheme development
  • Lighting considerations
  • Thinking of and organizing props

Online research & creating a mood board

Just use Google picture search to get inspired. When it comes to food & beverage images Pinterest is the best place to get inspiration from. If you haven’t already a Pinterest account, go get one. You can create your own pinboards for different dishes or food and use them as a mood board. Whatever dish or food you are planning to shoot, you can be sure you will find some amazing images to get inspired at Pinterest. Find out and learn how other people approach the food or dish you have to shoot. Try to get a basic idea of how your final shot should look like. Think of the right angle, the framing, the colors, the props you want to use in the shot and the mood (lighting) you want to create.

Develop a basic color palette

After finishing your research you should think a bit more specific of what your shots should look like. Your origin should always be the food or dish itself. With that, you have a basic color. What you can do to get the process speeded up is use free tools like Adobe Kuler to get a sense which colors will always be looking good in combination with your basic color. So you can easily decide which background color you want or which color your props should have.

r. So you can easily decide which background color you want or which color your props should have.

Use free online tools like Adobe’s color wheel or others to create your specific color scheme.

Lighting considerations

Use your mood board also to get a sense which light situation you want to achieve in your final image. There is no bad light at all, but there is bad lighting. Every light source can generate a beautiful light to your food, but if it’s the wrong angle and approach it won’t work.

I always try to shoot with artificial light, means flashlight. The flashlight gives me the freedom to control the whole process. With a flashlight setup, I can reproduce and recreate every kind of shoot even if in the future the client maybe wants a similar shot with a different product. 

Another big advantage of shooting with a flashlight is that I always can decide by myself where the light is coming from. I can put my “artificial sunlight” wherever I want. 

As a universal rule you can take it like that: for food back or side lighting for the main light source will work in every case. Never ever place your main light fully frontal. This will make your image very flat looking and the food will in most cases look really not as yummy as it could.

Study your ideas

Study your ideas: Is it a morning breakfast scene or is it a candlelight dinner? Is it outside or inside? Do you want to use hard light or soft light? How much do you see from the scene in the final picture? From where is your key light coming from?

As a good practice, I recommend to educate your eyes wherever you are and in every kind of situation: Have a look at food in different daylight moods. When do you think it’s looking good? Does it have harsh shadows or nearly no ones? Try to train your eyes as much as you can and try to reproduce the light which works best for you.

It is good to have a basic idea what kind of lighting mood and situation you want to create in an upcoming shooting. You don’t have to be too precise at this stage because as experience shows you will end up often with something completely different. But it’s good to have a plan and be prepared as good as possible.

So ask yourself a bunch of questions: Which mood do you wanna create? Where does your main key light is coming from? Do you wanna go moody or broad? And as a basic tip: Keep it simple. Don’t get too complicated. 

Did you see the color scheme? The apple jam in the background matches the color of this Austrian speciality called “Kaiserschmarrn”. The table’s surface matches the raisins in the dish. I often reduce my schemes in three colors.

Organising props

Usually, you will need some props for your scene – either for a commercial or an editorial styled shoot. Props are essential to selling the mood and feel of your pictures. They are often making the difference. Choosing the right props can be nearly anything what shows up in your picture: it could be particular ingredients or tools which are used for making your dish, it could be some seasonal detail.

Try to think about what detail could make your shot special. Try to remember that you find props which match or emphasise the color of your main dish! Often you will find stuff around: Just open the cupboard and I’m sure you will find something to use in one of your next shots.

Some pro tips: 

1 Plan & prepare your shots as good as possible! This will save you time at the location and let you feel more secure. If a client is around you will be possibly stressed. If you are prepared you can focus on pampering them either than concentrate too much on the shoot itself.

2 Do web research and have a look at how other photographers approach your dish? At the beginning analyze as many pictures as you can get. Find an angle which works for you. Find out about the different options in styling your dish.

3 Create a mood board. The easiest way to do it is in creating a (hidden) Pinterest pinboard. The big advantage of that is that you can share these pinboards with your client or food stylist or set designer before the shoot for precision tuning. 

4 Develop a specific color scheme by using easy tools like Adobe’s color wheel.

5 Think about the way you want to lit the scene. Where is the main key light coming from? Which mood do you wanna create? What kind of modifiers will you need for that?

6 Think about your props? Always have some extra ingredients at hand to throw them into your scene. What kind of tools do you could show? Be aware of the colors: Don’t bring to many different colors into your scene. Don’t get the viewer’s eyes distracted. Watch out that you don’t bring to much stuff into your scene. Think of Lesson 1: Keep it simple!

Conclusion

Planning and preparing shots for food photography is essential if you want to get good looking results. Establish your very own workflow. Besides your personal preferences it should contain online research, finding the right angle and food styling, developing a specific color scheme, think about the mood to set and the lighting set-up and last but not least thinking of the props to have to throw them in when it’s needed. And that’s basically it.

You should give yourself and your clients always the ability to change things right on the fly on location. But if you are feeling prepared the best possible way you will be work and act in front of a client much more relaxed. Because there will things going wrong for sure. So better be prepared.

Just join the club

If you want to bring your food photography a step further you could enrol for my free 7-day-course “Shoot food like a pro”. Once enrolled you will get 7 challenges over the period of 7 days. I swear if you put the work into it this course will change your food photography forever. Just subscribe the form down below and the course starts immediately.

If you liked this article feel free to share it. This would help me a lot to work harder on that page. Besides that have fun creating stunning pictures!  

Cheers & have fun,

Alex Fuchs | Food & Beverage Photographer

PLANNING AND PREPPING YOUR FOOD PHOTOGRAPHY LIKE A PRO was written by EasyFoodPhotography founder and editor Alex Fuchs. Alex loves photography and good heavy stoner rock music. His food styling skills are restricted, but he is working on that. When people approach him saying “You can’t do that” his maxim is always: I’ll do it in a minute. He loves to be challenged. Follow his Instagram feed. You read “Planning and prepping your food photography like a pro”.

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Planning and prepping your food photography shoot like a pro
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Planning and prepping your food photography shoot like a pro
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I do the following routine to get prepared as good as possible for any kind of food gig: - Online research for the right angle & food styling - Creating a mood board - Color scheme development - Lighting considerations - Thinking of and organizing props
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easyfoodphotography.com
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